Fraudsters generate fake ad views, making it appear as if ads are being seen by real gamers. This leads to advertisers paying for impressions that were never actually viewed by genuine users. Fake ad views distort campaign performance metrics and waste advertising budgets.

Click fraud involves fraudsters repeatedly clicking on gaming ads with the intention of depleting the advertiser's budget or artificially boosting click-through rates. This fraudulent activity can mislead advertisers into believing their ads are performing well when, in reality, the clicks are not coming from interested users.

Invalid traffic includes non-human interactions (bots) or traffic that does not comply with industry standards. Fraudsters use bots to generate ad views and clicks, giving the illusion of engagement by real gamers. Advertisers end up paying for engagements with illegitimate sources, resulting in a lack of genuine user interaction.

Fraudsters inject unauthorized ads into gaming platforms, leading to ads being displayed in inappropriate contexts. This harms the brand reputation of advertisers and disrupts the gaming experience for genuine players, negatively impacting ad campaign performance.

Attribution fraud occurs when fraudsters manipulate data to take credit for legitimate ad views or clicks that were actually generated by real gamers. This deceptive practice makes it difficult for advertisers to accurately measure their campaign's performance and allocate resources effectively.

Fraudsters gain unauthorized access to players' gaming accounts, either through phishing or hacking, and engage in malicious activities. Account takeover fraud can lead to fraudulent in-game purchases or unauthorized actions within the game, affecting both players and game developers.