What is Mobile Ad Fraud?

It involves the practice of generating fake clicks, installs, and impressions on mobile ads, often through the use of bots and automated scripts. Fraudulent activities like these can quickly eat up an advertiser's budget, resulting in wasted ad spend and poor ROI.

Moreover, mobile ad fraud not only wastes ad spend but also results in inaccurate analytics, making it challenging everytime to gauge the effectiveness of the advertising campaigns. As a result, it can negatively impact decision


It Affects ..



Mobile Ad Networks

Mobile Measurement Platforms

Ad Agencies

And many more..

Challenges faced due to Mobile Ad Fraud

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App Install Fraud

App install fraud is one of the most significant challenges in mobile advertising, where fraudulent traffic generates false app installs to increase advertising payouts. Fraudsters use bots or pay real people to download and install apps that they will never use. This practice artificially inflates the number of installs, which affects the effectiveness of advertising campaigns.

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Click Flooding

Click flooding is similar to click fraud, where malicious entities click on mobile ads, artificially increasing engagement rates and driving up advertising costs. Fraudsters use automated tools to generate a large number of clicks, leading to false engagement metrics and wasted advertising spend.

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Attribution Fraud

Attribution fraud is when the credit for app installs or in-app purchases is falsely attributed to a fraudulent source, causing advertisers to pay for fake installs. Fraudsters use a variety of techniques to trick attribution systems, such as using device farms or creating fake websites that mimic legitimate apps.

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Ad Stacking

Ad stacking occurs when multiple ads are stacked on top of each other, but only the top ad is visible to users. This causes advertisers to pay for ad impressions that are not viewed by real users. Fraudsters use this technique to generate false engagement metrics and increase advertising payouts.

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Fake Impressions

Fake impressions are created when a mobile device is used to generate multiple ad impressions, creating the impression of more engagement than actually exists. Fraudsters use bots or device farms to generate false impressions, leading to wasted advertising spend.

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SDK Spoofing

SDK spoofing involves fraudsters manipulating the software development kit (SDK) of mobile apps to generate fake installs or in-app purchases, leading to wasted advertising spend. Fraudsters use a variety of techniques, such as reverse engineering the SDK or using code injection, to manipulate the SDK and generate fake metrics.

How do we help

ClearTrust's SafePostBack integration offers a comprehensive solution to tackle mobile ad fraud, helping prevent the wastage of ad spend and ensuring accurate analytics. With SafePostBack, you can easily protect your advertising campaigns and make informed decisions for future strategies.

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Traffic Filters

130 traffic filters with power to control each individually

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99% Accuracy in filter bots and invalid traffic

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Get a firm grip on type of traffic you want to accept and allow

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Access Real-Time reports in the format you need

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Free Trial

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