A Tracking Platform is a software tool that monitors user activities by tracing processes in a website, computer or business system, using various filters. This tracking mechanism enables you to identify what is working and what isn't. It helps you to plan your next steps effectively and allocate your budget wisely, ensuring you don't waste your money on ineffective strategies.
Fraudulent activity can impact the accuracy of tracking data, making it difficult to measure the effectiveness of campaigns. This can result in lower ROI and potential damage to the business.
If tracking platforms fail to detect and prevent fraudulent activity, it can damage their reputation among advertisers and other stakeholders. This can impact future revenue and harm the business.
Fraudulent activity can result in lost revenue for tracking platforms, as advertisers may reduce or cease their spend due to the issue.
Fraudulent activity can result in lower quality leads being generated, impacting the revenue generated by tracking platforms.
“Ad Fraud and Invalid Traffic can result in incorrect data being reported by tracking platforms. This can lead to unreliable analytics and skewed campaign performance, which can impact revenue and client relationships.”
DeepsCo-Founder & CEO
ClearTrust
130 traffic filters with power to control each individually
99% Accuracy in filter bots and invalid traffic
Get a firm grip on type of traffic you want to accept and allow
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