Problems faced due to Fraud Traffic

Lower Quality Ads

Fraudulent ads can be of low quality, containing inappropriate or offensive content. This can lead to a negative user experience and potential backlash against the programmatic platform.

Damaged Reputation

Fraudulent activity can damage the reputation of programmatic platforms among advertisers and other stakeholders. This can impact future revenue and harm the business.

Wasted Ad Spend

Ad fraud and invalid traffic can result in fraudulent clicks, impressions, or engagements. Advertisers end up paying for ad space and user actions that do not lead to conversions, thus resulting in wasted ad spend.

Reduced Inventory Value

Ad fraud and invalid traffic can impact the quality of ad inventory, leading to lower rates charged to advertisers. This can impact the revenue generated by programmatic platforms and potentially harm their business.

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“Ad Fraud and Invalid Traffic can cause Programmatic Platforms to purchase fraudulent inventory. This can result in wasted ad spend and damage to brand reputation. It can also result in lower campaign performance and revenue for the platform.”


Co-Founder & CEO

How can ClearTrust help?

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Traffic Filters

130 traffic filters with power to control each individually

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99% Accuracy in filter bots and invalid traffic

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Get a firm grip on type of traffic you want to accept and allow

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Access Real-Time reports in the format you need

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Free Trial

Evaluate the system without any obligation for 15 days

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From JS Tag to API integrations we have it all

Still not convinced? Start your 15 days free trial and see the Magic of Filters

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