Problems faced due to Fraud Traffic

Reduced Inventory Value

Ad fraud and invalid traffic can impact the quality of ad inventory, leading to lower rates charged to advertisers. This can impact the revenue generated by publishers and potentially harm their business.

Damage to Reputation

Publishers that unknowingly display fraudulent ads can damage their reputation among advertisers. This can lead to lower trust and lower revenue in the future.

Clawbacks and Chargebacks

If advertisers identify fraudulent activity, they can request chargebacks from publishers. This can result in lost revenue and potential financial harm to the publisher.

Ad Quality Issues

Fraudulent ads can be low-quality, containing inappropriate or offensive content. This can lead to a negative user experience and potential backlash against the publisher.

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“Ad Fraud and Invalid Traffic can cause Publishers to unknowingly display fraudulent ads. This can lead to lower-quality inventory and diminished advertiser trust. Publishers may also experience chargebacks from advertisers, resulting in lost revenue.”


Co-Founder & CEO

How can ClearTrust help?

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Traffic Filters

130 traffic filters with power to control each individually

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99% Accuracy in filter bots and invalid traffic

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Get a firm grip on type of traffic you want to accept and allow

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Access Real-Time reports in the format you need

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Free Trial

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From JS Tag to API integrations we have it all

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